Released on = June 4, 2007, 3:41 am

Press Release Author = Nirmala D\'souza/Oak Consulting

Industry = Software

Press Release Summary = The global software solutions company will be showcasing its
leading banking and financial technology solutions; senior global Sybase executive,
Haridas Nair, to speak at the niche Banking and Finance event.

Press Release Body = Dubai, United Arab Emirates, June 4, 2007: Sybase Products
Middle East, one of the leading technology providers for the Middle East's Banking &
Financial services segment, today announced that they are sponsoring the conference
on Information Technology in Banking and Finance, which is being held from June 5-6,
2007 in Dubai. The global software solutions company will be showcasing its leading
edge financial systems and solutions especially its datatwarehousing and online
banking offering. Sybase\'s global director of emerging technologies, Mr. Haridas
Nair, will be speaking on how to manage risk and regulatory compliance with
terabytes of data at the niche Banking and Finance event.

Speaking on the event, Mr. Hisham Malak, Channel & Marketing Manager at Sybase
Products Middle East, said, \"Sybase is one of the leading technology providers for
the Banking and Financial Services sector. The conference on IT in Banking and
Finance is a perfect forum for us to meet with decision makers from leading banks
and financial institutions and share with them some of our customers' experiences.
We will be demonstrating how organizations can effectively manage the massive
amounts of data they must maintain to meet local and international regulatory
requirements and showcasing Sybase e-Finance suite, our online banking solution.\"

\"We are pleased to have Sybase global director for emerging technologies, Mr.
Haridas Nair, for this event. He will be sharing with the audience the success of
Sybase especially in helping organizations meet their compliance needs. Mr. Nair has
been responsible for driving the strategy and evaluating emerging technologies for
the three to five year horizon within Information Technology Solutions Group at
Sybase. He is currently involved in driving solutions that go across Sybase's
initiatives, for e.g. Internet Banking and Mobile Messaging. He will be sharing his
global experience on banking and financial technology with decision-makers and IT
managers of the Middle East financial sector,\" Mr. Malak added.

About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing
and mobilizing information from the data center to the point of action. Sybase
provides open, cross-platform solutions that securely deliver information anytime,
anywhere, enabling customers to create an information edge. The world's most
critical data in commerce, communications, finance, government and healthcare runs
on Sybase. With Sybase, customers can optimize and enhance the investments they
already own, link together the valuable data resources already in place, and extend
the reach of business-critical information to users on the front lines-giving them a
financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States
of America.





Web Site = http://www.sybase.ae

Contact Details = Media Contact:
Nirmala D\'souza
PR Consultant
OAK Consulting
Tel: +971507343840
Email: nimi@oakconsulting.biz